Ralph Nader: Unsafe at Any Age

Steph Willems
by Steph Willems

The author of the most famous — and controversial — book ever penned about the automotive industry turns 82 today.

Automobile safety crusader Ralph Nader probably wouldn’t have made it to this ripe old age if the industry hadn’t made design changes and undergone cultural reforms in the wake of his scathing 1965 publication “Unsafe at Any Speed.”

That book, which laid bare design flaws and the general lack of regard for safety during the then-Big Three’s heyday, ultimately sunk the innovative ‘swing axle’ Chevrolet Corvair — or as Nader called it, “The One-Car Accident.”

His book critiqued both interior and exterior design, industry cost cutting, and a myriad of other issues, but his pointed words turned the rear-engine Corvair, which bowed in 1960 as a car that did everything differently, into a rolling pariah. Sales plummeted after the release of the book, despite design changes that eliminated the cause of those early rollover crashes.

The Corvair was cancelled in 1969, but the car-buying public now knew the value of anti-roll bars thanks to Nader.

The notoriety that “Unsafe at Any Speed” heaped on Nader was intense. He was forced to sue General Motors after the company sent investigators to spy on him in a bid to gather reputation-destroying dirt.

Stubborn and dogged as he was — and remains to this day — Nader took his case before Congress. His concerns were integrated into the National Traffic and Motor Vehicle Safety Act, which passed in 1966.

Today, many younger people only remember Nader as the guy whose third-party candidacy tipped the balance in the 2000 U.S. election, though many of them wouldn’t even be here if it wasn’t for the safety reforms he championed.

[Image: Sage Ross/Flickr]

Steph Willems
Steph Willems

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  • Mor2bz Mor2bz on Feb 28, 2016

    Love Nader. First book I bought with my own money. Gore? The one who preaches global warming whilst having a 1300 electric bill? The lawyer who could not muster the nerve or energy to have the vote recalled in a stolen election from a crooked Jeb Bush? Not so much.

  • TomLU86 TomLU86 on Feb 29, 2016

    The death rate has fallen-from a variety of factors, including safety features, improved tires/brakes and crashworthiness. Also, roads have improved dramatically--MANY more divided highways have reduced head-on collisions. The interstates took a lot of traffic off more dangerous roads. This is huge, but hard to quantify. The war on drunk driving has helped too (though the zealous persecution of social drinkers has a minimal impact).

  • Bd2 Mark my words : Lexus Deathwatch Part 1, the T24 From Hell!
  • Michael S6 Cadillac is beyond fixing because of lack of investment and uncompetitive products. The division and GM are essentially held afloat by mega size SUV (and pick up truck GM) that only domestic brainwashed population buys. Cadillac only hope was to leapfrog the competition in the luxury EV market but that turned out disastrously with the botches role out of the Lyriq which is now dead on arrival.
  • BlackEldo I'm not sure the entire brand can be fixed, but maybe they should start with the C pillar on the CT5...
  • Bd2 To sum up my comments and follow-up comments here backed by some data, perhaps Cadillac should look to the Genesis formula in order to secure a more competitive position in the market. Indeed, by using bespoke Rwd chassis, powertrains and interiors Genesis is selling neck and neck with Lexus while ATPs are 15 to 35% higher depending on the segment you are looking at. While Lexus can't sell Rwd sedans, Genesis is outpacing them 2.2 to 1. Genesis is an industry world changing success story, frankly Cadillac would be insane to not replicate it for themselves.
  • Bd2 Even Lexus is feeling the burn of not being able to compete in the e-ATP arena.
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