A Solution To Europe's Overcapacity: Take Monday Off. Or How About Friday?

Bertel Schmitt
by Bertel Schmitt

European SEAT sales showed new signs of life lately, but the vital stats of Volkswagen’s Mediterranean brand still are weak enough for doctors to recommend a lot of rest. SEAT recommends to have workers stay at home an extra day of each week, Reuters writes.

According to the wire, SEAT “wants to halt production for 16 days on one of its lines, between September and December, affecting 2,800 workers, and stop production for 35 days next year on another line, affecting 3,800 workers.”

Doing the math, that amounts to a four work day week beginning in September, after workers return from extensive and most likely extended holidays. The four work day system would then last through most of next year.

According to the wire, Seat proposed the plan to unions and the regional government in Catalonia and will hold a 15-day consultation period.

The system has a strong tradition in Europe. For 12 years, from 1994 through 2006, Volkswagen Germany worked only on four days of the week. The “Vier-Tage Woche” was invented to get VW through the lean times of the 90’s. The extra vacation went hand-in-hand with a 20 percent pay cut, and this is what Spanish unions probably will hear.

SEAT said that “the measures are aimed at guaranteeing the continuation of all staff at Seat as well as an adequate relationship between production and demand for our products in the market.” This statement also is right out of Volkswagen’s “Vier-Tage Woche” playbook, which, all in all, worked quite well.

Of course, when business picked up later in the decade at Volkswagen, German unions did not want to give up their three-day vacations every week. Only the threat of jobs emigrating elsewhere finally brought workers back to the line on five days of the week.

What didn’t work out so well was that, in the name of justice, fairness, and equality, white-collar workers also had to observe the 4 day week. This had horrendous effects on efficiency. Workers could choose which day of the work they would not work, they inevitably picked Monday or Friday. This meant that meetings could only be scheduled from Tuesday through Thursday. Which meant that nothing was done Monday and Friday, because half of the people weren’t at the office. And nothing was done Tuesday through Thursday, because everybody was in meetings.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Raph Raph on Jul 09, 2013

    I suppose the question in my mind would be if the line workers had their work time and pay reduced by 20% (are European line workers salaried or hourly?) and in the interest of fairness did the white collar guys whom I would guess are salaried take a similar cut in pay or where they just given an extra day off without a cut in pay? If it was the latter then why give them an extra day off.

  • Ect Ect on Jul 10, 2013

    Having spent almost 3 decades working in the offices of multinational companies, I can assure you that I (and most of my colleagues) would have found the idea of meeting-free days quite appealing, and a great boost to productivity.

  • Bd2 Lexus is just a higher trim package Toyota. ^^
  • Tassos ONLY consider CIvics or Corollas, in their segment. NO DAMNED Hyundais, Kias, Nissans or esp Mitsus. Not even a Pretend-BMW Mazda. They may look cute but they SUCK.I always recommend Corollas to friends of mine who are not auto enthusiasts, even tho I never owed one, and owned a Civic Hatch 5 speed 1992 for 25 years. MANY follow my advice and are VERY happy. ALmost all are women.friends who believe they are auto enthusiasts would not listen to me anyway, and would never buy a Toyota. They are damned fools, on both counts.
  • Tassos since Oct 2016 I drive a 2007 E320 Bluetec and since April 2017 also a 2008 E320 Bluetec.Now I am in my summer palace deep in the Eurozone until end October and drive the 2008.Changing the considerable oils (10 quarts synthetic) twice cost me 80 and 70 euros. Same changes in the US on the 2007 cost me $219 at the dealers and $120 at Firestone.Changing the air filter cost 30 Euros, with labor, and there are two such filters (engine and cabin), and changing the fuel filter only 50 euros, while in the US they asked for... $400. You can safely bet I declined and told them what to do with their gold-plated filter. And when I changed it in Europe, I looked at the old one and it was clean as a whistle.A set of Continentals tires, installed etc, 300 EurosI can't remember anything else for the 2008. For the 2007, a brand new set of manual rec'd tires at Discount Tire with free rotations for life used up the $500 allowance the dealer gave me when I bought it (tires only had 5000 miles left on them then)So, as you can see, I spent less than even if I owned a Lexus instead, and probably less than all these poor devils here that brag about their alleged low cost Datsun-Mitsus and Hyundai-Kias.And that's THETRUTHABOUTCARS. My Cars,
  • NJRide These are the Q1 Luxury division salesAudi 44,226Acura 30,373BMW 84,475Genesis 14,777Mercedes 66,000Lexus 78,471Infiniti 13,904Volvo 30,000*Tesla (maybe not luxury but relevant): 125,000?Lincoln 24,894Cadillac 35,451So Cadillac is now stuck as a second-tier player with names like Volvo. Even German 3rd wheel Audi is outselling them. Where to gain sales?Surprisingly a decline of Tesla could boost Cadillac EVs. Tesla sort of is now in the old Buick-Mercury upper middle of the market. If lets say the market stays the same, but another 15-20% leave Tesla I could see some going for a Caddy EV or hybrid, but is the division ready to meet them?In terms of the mainstream luxury brands, Lexus is probably a better benchmark than BMW. Lexus is basically doing a modern interpretation of what Cadillac/upscale Olds/Buick used to completely dominate. But Lexus' only downfall is the lack of emotion, something Cadillac at least used to be good at. The Escalade still has far more styling and brand ID than most of Lexus. So match Lexus' quality but out-do them on comfort and styling. Yes a lot of Lexus buyers may be Toyota or import loyal but there are a lot who are former GM buyers who would "come home" for a better product.In fact, that by and large is the Big 3's problem. In the 80s and 90s they would try to win back "import intenders" and this at least slowed the market share erosion. I feel like around 2000 they gave this up and resorted to a ton of gimmicks before the bankruptcies. So they have dropped from 66% to 37% of the market in a quarter century. Sure they have scaled down their presence and for the last 14 years preserved profit. But in the largest, most prosperous market in the world they are not leading. I mean who would think the Koreans could take almost 10% of the market? But they did because they built and structured products people wanted. (I also think the excess reliance on overseas assembly by the Big 3 hurts them vs more import brands building in US). But the domestics should really be at 60% of their home market and the fact that they are not speaks volumes. Cadillac should not be losing 2-1 to Lexus and BMW.
  • Tassos Not my favorite Eldorados. Too much cowbell (fins), the gauges look poor for such an expensive car, the interior has too many shiny bits but does not scream "flagship luxury", and the white on red leather or whatever is rather loud for this car, while it might work in a Corvette. But do not despair, a couple more years and the exterior designs (at least) will sober up, the cowbells will be more discreet and the long, low and wide 60s designs are not far away. If only the interiors would be fit for the price point, and especially a few acres of real wood that also looked real.
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