Car Collector's Corner:1974 Valiant Brougham With A Long Family History Gets A New Lease On Life

J Sutherland
by J Sutherland

When you see an immaculate 1974 Valiant four door sedan at a car show, one thing is very clear: There is a story behind this car.

Few people would restore one of these dependable Mopar compacts from the 70s unless there was a good reason.

Lorne and Pat Dawes own one of the nicest 1974 Valiants we have ever seen and they have a family legacy with this little Plymouth. It took a few hours to track down the Dawes at a summer car show, but it was worth the effort.

The car was Lorne’s father’s last car and it served him well in his golden years. The easiest way to illustrate the family connection was to include Lorne’s own words in this story, so the following explains why this car means so much to his entire family.

Valiant Memories August 15,2011

Jan. 22, 1979 – The Valiant was purchased used by my Dad (Davey C. Dawes) from a business acquaintance of mine living in Athabasca. The mileage reading on the car at the time was 29,754.

When Dad purchased the Valiant, Dad, my brother George, (who was a licensed mechanic working for an Edmonton Chrysler dealer) and I drove to Athabasca to view, inspect and decide on the Valiant. After we checked it out and road tested it, we retreated to the local hotel for a cool one to let Dad consider his decision. Dad was very reluctant to replace his 1963 Plymouth Belvedere that served him so very well, but by the same token this would be the newest and most prestigious vehicle he had ever owned. It was also a matter of (I believe ?) about $2,900 plus his Belvedere, which was a lot of money and the loss of the Belvedere. He did like the Valiant, and with a little reassurance from George and I, he made the trade-up deal. Dad lived in Edmonton all his life and retired from the Canadian National Railway after 44 years of service in January 1971.

Dad was very proud of the Valiant and gave it special care and attention. George was always available to attend to any mechanical attention it required. Occasionally, the three of us would meet at George’s home (garage) to enjoy an afternoon of pulling wrenches and more importantly, camaraderie. Very pleasant memories and get-togethers. Dad was always good at keeping records of any work performed on the car, and I have tried to maintain that practice.

The only complaint I recall hearing from Dad about the Valiant was the gas consumption. I suppose going from a slant six to a 318 might give you that opinion. He did however enjoy the pep. Dad enjoyed the Valiant for just short of eight years while logging 30,757 miles on her. His furthest trip in the Valiant was to Victoria B.C. Dad drove the Valiant until he passed away on November 15, 1986.

In keeping with Dad’s wishes, I accepted the Valiant in December of 1986 with a mileage reading of 60,511. (Gas was 30 cents per litre.) For the next five years, my wife Pat and daughter Cheryl used the Valiant logging on an additional 20,000 miles, bringing the odometer up to 79,611. Cheryl obtained her driver’s license using this car and drove it while attending high school on occasion

November of 1991, I decided to park the Valiant until I was in a better position to restore it back to its original condition. My sister Joan had room in her garage and consented to allow me to store the Valiant there for the interim.

In April of 2004, I finally brought her home again to get a start on her. (Gas was 73 cents per litre.) It was a slow start and a long process. With George’s help, we kept plugging away. We started with the mechanical concerns, meanwhile I accumulated any body trim parts I could such as new fender trim, re-chromed bumpers and numerous trips to various auto wreckers seeking marker lights and/or any other enhanced parts. It was important to me to keep it as original as possible. By the spring of 2008, it was ready to go to the body shop where it spent most of the spring and summer. Got her back just in time to put her back together, get a new vinyl roof on her and park it for yet another winter.

Finally, the spring of 2009 comes along and I can start enjoying the fruits of my (our) efforts and expenses. As usual there are always things to address and George was always there to help or at least provide the guidance and reassurance to complete certain mechanical concerns. George was a great brother, friend and resource of information. Sadly he passed in March of 2011, but at least we got in a few cruises and laughs together in / or working on the Valiant. Good times!

You could say the restoration was a tribute to Dad and now includes George.

Now it’s mainly time for cruises and shining, with the odd mechanical or maintenance requirement and fond memories. My wife Pat and I enjoy taking her for a cruise on warm summer days and attending occasional Show & Shines. The Grandkids like to have a ride in it and I enjoy taking them. They are even starting to show some interest in the car and I do hope the pride extends.

Some say; “The Devil is in the Details”. I would suggest that “The Glory is in the Details”.

Lorne Dawes – August 16, 2011

It was easy to understand why this beautiful little four door Valiant has such deep roots in Lorne’s family

We wish the entire family happy motoring for many years to come in their family heirloom.

For more of J Sutherland’s work go to mystarcollectorcar.com

J Sutherland
J Sutherland

Online collector car writer/webmaster and enthusiast

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  • Blowfish Blowfish on May 21, 2012

    My bro had a 73 Duster 340, it has the exact front clip, except is a 2 door coupe. The power was enormous for a car like that!

  • Zackman Zackman on May 21, 2012

    I wasn't going to bother with this article, but finally decided to read it - must have been because I saw a comment from Geozinger... Besides the fact I always liked these cars, this model being the top level certainly deserves its restoration. I always wanted to restore dad's 1966 Chevy Impala sports sedan, as that was one gorgeous car. No, it wasn't a V8, just a 250 powerglide, but man, it was fore-engine red with black cloth-and-vinyl interior and before I entered the service in 1969, I washed and waxed it all the time for him. I also got to drive it almost as much as I wanted. Unfortunately, when I came home four years later, the car was pretty much a basket case - rust had taken its toll as well as being pretty much neglected. Having other priorities, I used it for a trade-in for a beautiful 1972 Nova. My parents got my 1970 Duster I had just bought. That car served them well, too, until after dad died. Very nice article.

  • FreedMike Not surprisingly, I have some ideas. What Cadillac needs, I think, is a statement. They don’t really have an identity. They’re trying a statement car with the Celestiq, and while that’s the right idea, it has the wrong styling and a really wrong price tag. So, here’s a first step: instead of a sedan, do a huge, fast, capable and ridiculously smooth and quiet electric touring coupe. If you want an example of what I’m thinking of, check out the magnificent Rolls-Royce Spectre. But this Cadillac coupe would be uniquely American, it’d be named “Eldorado,” and it’d be a lot cheaper than the $450,000 Spectre – call it a buck twenty-five, with a range of bespoke options for prospective buyers that would make each one somewhat unique. Make it 220 inches long, on the same platform as the Celestiq, give it retro ‘60s styling (or you could do a ‘50s or ‘70s throwback, I suppose), and at least 700 horsepower, standard. Why electric? It’s the ultimate throwback to ‘60s powertrains: effortlessly fast, smooth, and quiet, but with a ton more horsepower. It’s the perfect drivetrain for a dignified touring coupe. In fact, I’d skip any mention of environmental responsibility in this car’s marketing – sell it on how it drives, period.  How many would they sell? Not many. But the point of the exercise is to do something that will turn heads and show people what this brand can do.  Second step: give the lineup a mix of electric and gas models, and make Cadillac gas engines bespoke to the brand. If they need to use generic GM engine designs, fine – take those engines and massage them thoroughly into something special to Cadillac, with specific tuning and output. No Cadillac should leave the factory with an engine straight out of a Malibu or a four-banger Silverado. Third step: a complete line-wide interior redo. Stop the cheapness that’s all over the current sedans and crossovers. Just stop it. Use the Lyriq as a blueprint – it’s a big improvement over the current crop and a good first step. I’d also say Cadillac has a good blend of screen-controlled and switch-controlled user interfaces; don’t give into the haptic-touch and wall-to-wall screen thing. (On the subject of Caddy interiors – as much as I bag on the Celestiq, check out the interior on that thing. Wow.)Fourth step: Blackwing All The Things – some gas, others electric. And keep the electric/gas mix so buyers have a choice.Fifth step: be patient. That’s not easy, but if they’re doing a brand reset, it’ll take time. 
  • NJRide So if GM was serious about selling this why no updates for so long? Or make something truly unique instead of something that looked like a downmarket Altima?
  • Kmars2009 I rented one last fall while visiting Ohio. Not a bad car...but not a great car either. I think it needs a new version. But CUVs are King... unfortunately!
  • Ajla Remember when Cadillac introduced an entirely new V8 and proceeded to install it in only 800 cars before cancelling everything?
  • Bouzouki Cadillac (aka GM!!) made so many mistakes over the past 40 years, right up to today, one could make a MBA course of it. Others have alluded to them, there is not enough room for me to recite them in a flowing, cohesive manner.Cadillac today is literally a tarted-up Chevrolet. They are nice cars, and the "aura" of the Cadillac name still works on several (mostly female) consumers who are not car enthusiasts.The CT4 and CT5 offer superlative ride and handling, and even performance--but, it is wrapped in sheet metal that (at least I think) looks awful, with (still) sub-par interiors. They are niche cars. They are the last gasp of the Alpha platform--which I have been told by people close to it, was meant to be a Pontiac "BMW 3-series". The bankruptcy killed Pontiac, but the Alpha had been mostly engineered, so it was "Cadillac-ized" with the new "edgy" CTS styling.Most Cadillacs sold are crossovers. The most profitable "Cadillac" is the Escalade (note that GM never jack up the name on THAT!).The question posed here is rather irrelevant. NO ONE has "a blank check", because GM (any company or corporation) does not have bottomless resources.Better styling, and superlative "performance" (by that, I mean being among the best in noise, harshness, handling, performance, reliablity, quality) would cost a lot of money.Post-bankruptcy GM actually tried. No one here mentioned GM's effort to do just that: the "Omega" platform, aka CT6.The (horribly misnamed) CT6 was actually a credible Mercedes/Lexus competitor. I'm sure it cost GM a fortune to develop (the platform was unique, not shared with any other car. The top-of-the-line ORIGINAL Blackwing V8 was also unique, expensive, and ultimately...very few were sold. All of this is a LOT of money).I used to know the sales numbers, and my sense was the CT6 sold about HALF the units GM projected. More importantly, it sold about half to two thirds the volume of the S-Class (which cost a lot more in 201x)Many of your fixed cost are predicated on volume. One way to improve your business case (if the right people want to get the Green Light) is to inflate your projected volumes. This lowers the unit cost for seats, mufflers, control arms, etc, and makes the vehicle more profitable--on paper.Suppliers tool up to make the number of parts the carmaker projects. However, if the volume is less than expected, the automaker has to make up the difference.So, unfortunately, not only was the CT6 an expensive car to build, but Cadillac's weak "brand equity" limited how much GM could charge (and these were still pricey cars in 2016-18, a "base" car was ).Other than the name, the "Omega" could have marked the starting point for Cadillac to once again be the standard of the world. Other than the awful name (Fleetwood, Elegante, Paramount, even ParAMOUR would be better), and offering the basest car with a FOUR cylinder turbo on the base car (incredibly moronic!), it was very good car and a CREDIBLE Mercedes S-Class/Lexus LS400 alternative. While I cannot know if the novel aluminum body was worth the cost (very expensive and complex to build), the bragging rights were legit--a LARGE car that was lighter, but had good body rigidity. No surprise, the interior was not the best, but the gap with the big boys was as close as GM has done in the luxury sphere.Mary Barra decided that profits today and tomorrow were more important than gambling on profits in 2025 and later. Having sunk a TON of money, and even done a mid-cycle enhancement, complete with the new Blackwing engine (which copied BMW with the twin turbos nestled in the "V"!), in fall 2018 GM announced it was discontinuing the car, and closing the assembly plant it was built in. (And so you know, building different platforms on the same line is very challenging and considerably less efficient in terms of capital and labor costs than the same platform, or better yet, the same model).So now, GM is anticipating that, as the car market "goes electric" (if you can call it that--more like the Federal Government and EU and even China PUSHING electric cars), they can make electric Cadillacs that are "prestige". The Cadillac Celestique is the opening salvo--$340,000. We will see how it works out.
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