August Sales: Detroit Booms But Can't Catch Hyundai. Honda And Toyota Still Dropping

Edward Niedermeyer
by Edward Niedermeyer

With GM, “Fiat Group” and Ford improving their sales volume by 16%, 23% and 9% respectively, Detroit is dominating the headlines in early August sales analysis. But Hyundai Group’s 29% is the big percentage winner, and Nissan had a good volume month as well, up 14%. But the “big two” Japanese are continuing to slide, with Honda off 6% and Toyota down 8%. Hit the jump for our developing table…

AutomakerAug. 2011Aug. 2010Pct. chng.8 month


20118 month


2010Pct. chng.BMW Group23,95424,0080%193,793169,28015% BMW division20,81519,5407%155,929139,23612% Mini3,1094,425–30%37,63629,70427% Rolls-Royce3043–30%228340–33%BMW Group23,95424,0080%193,793169,28015%Daimler AG20,73220,1273%162,406149,0969% Maybach45-20%3643-16% Mercedes-Benz20,32319,6743%159,082144,69610% Smart USA405448–10%3,2884,357–25%Daimler AG20,73220,1273%162,406149,0969%Fiat Group130,46799,89131%884,676722,39323% Chrysler Division22,49717,93725%133,992140,755–5% Chrysler Group127,01399,61128%870,989720,14321% Dodge41,81735,36418%305,368266,74715% Dodge/Ram63,90355,96814%468,769400,44517% Ferrari1371296%1,0921,0316% Fiat3,106–-%11,088–-% Jeep40,61325,70658%268,228178,94350% Maserati21115140%1,5071,21924% Ram22,08620,6047%163,401133,69822%Fiat Group130,46799,89131%884,676722,39323% Ford Motor Co. 174,800157,32711%1,424,8511,308,8879% Ford division166,79414316%1,366,7801,155,71318% Ford/Lincoln/Mercury174,800157,32711%1,424,8511,276,36212% Lincoln8,0066,42825%57,82355,7764% Mercury–7,040–100%24864,873–100% Volvo–––%–32,525–100%Ford Motor Co.174,800157,32711%1,424,8511,308,8879%General Motors218,479185,10518%1,695,0041,462,30816% Buick16,02114,29412%126,493101,12525% Cadillac13,20812,6894%100,44992,3939% Chevrolet152,779131,90916%1,206,3221,052,77315% GMC36,47125,95841%261,740204,55828% Hummer–205–100%–3,344–100% Pontiac–7–100%–954–100% Saab–––%–608–100% Saturn–43–100%–6,553–100%General Motors218,479185,10518%1,695,0041,462,30816%Honda (American)82,321108,729–24%770,265815,075–6% Acura9,05411,534–22%79,13685,668–8% Honda Division73,26797,195–25%691,129729,407–5%Honda (American)82,321108,729–24%770,265815,075–6%Hyundai Group99,69386,06816%772,659601,44429% Hyundai division58,50553,6039%440,863363,49121% Kia41,18832,46527%331,763237,95339%Hyundai Group99,69386,06816%772,659601,44429%Jaguar Land Rover3,6173,958–9%31,11428,5819% Jaguar8101,414–43%8,2048,781–7% Land Rover2,8072,54410%22,91019,80016%Jaguar Land Rover3,6173,958–9%31,11428,5819%Mazda22,63219,73915%165,794156,1906%Mazda22,63219,73915%165,794156,1906%Mitsubishi7,9854,29386%60,07236,43165%Mitsubishi7,9854,29386%60,07236,43165%Nissan91,54176,82719%681,115599,49614% Infiniti9,0249,428–4%63,70266,492–4% Nissan Division82,51767,39922%617,413533,00416%Nissan91,54176,82719%681,115599,49614%Porsche2,1842,0328%20,49415,71930%Porsche2,1842,0328%20,49415,71930%Saab Cars North America36329025%4,2181,499181%Saab Cars North America36329025%4,2181,499181%Subaru20,83722,239–6%174,616172,1821%Subaru20,83722,239–6%174,616172,1821%Suzuki2,4091,83032%18,25815,33119%Suzuki2,4091,83032%18,25815,33119%Toyota129,482148,388–13%1,073,0721,164,154–8% Lexus18,10319,465–7%120,652145,490–17% Scion3,6494,012–9%33,76929,67214% Toyota division107,730124,911–14%918,651988,992–7% Toyota/Scion111,379128,923–14%952,4201,018,664–7%Toyota129,482148,388–13%1,073,0721,164,154–8%Volkswagen35,58232,14211%284,978239,20319% Audi10,2019,18211%75,25665,43915% Bentley1248153%1,10982534% Lamborghini25244%190192–1% VW division25,23222,85510%208,423172,74721%Volkswagen35,58232,14211%284,978239,20319%Volvo Cars NA5,2154,44117%47,1134,441961%Volvo Cars NA5,2154,44117%47,1134,441961%Other (estimate)8688–2%688704–2%TOTAL1,072,379997,5228%8,465,1867,662,41411%
Edward Niedermeyer
Edward Niedermeyer

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  • Mjz Mjz on Sep 02, 2011

    Sorry Ed, time for you to eat your plate of crow. Would you like it baked, broiled or deep fried? Your continual dire predictions for the "Fiat Group" have proven to be completely unfounded. As for your previous assertion that the Fiat 500 might be a "dud", please note that it sold only 3 units less than the vaunted Mini Cooper, and that without a full dealer distribution network in place. Your 29% increase for the Hyundai group headline was misleading, that was for the total 8 month period, and doesn't reflect the current trend, which shows the "Fiat Group" is kicking a$$ and taking no prisoners.

  • Speed3 Speed3 on Sep 02, 2011

    So we are calling Fiat, Chrysler, and Ferrari the "Fiat Group" now? Also can somebody explain which vehicles are Dodges, Dodge/Ram, and Ram? I am confused. I know splitting off Fiat's truck/van lineup into its own brand worked well in Europe, but I really just think they should have left Dodge alone.

  • MaintenanceCosts If I were shopping in this segment it would be for one of two reasons, each of which would drive a specific answer.Door 1: I all of a sudden have both a megacommute and a big salary cut and need to absolutely minimize TCO. Answer: base Corolla Hybrid. (Although in this scenario the cheapest thing would probably be to keep our already-paid-for Bolt and somehow live with one car.)Door 2: I need to use my toy car to commute, because we move somewhere where I can't do it on the bike, and don't want to rely on an old BMW every morning or pay the ensuing maintenance costs™. Answer: Civic Si. (Although if this scenario really happened to me it would probably be an up-trimmed Civic Si, aka a base manual Acura Integra.)
  • El scotto Mobile homes are built using a great deal of industrial grade glues. As a former trailer-lord I know they can out gas for years. Mobile homes and leased Kias/Sentras may be responsible for some of the responses in here.
  • El scotto Bah to all the worrywarts. A perfect used car for a young lady living near the ocean. "Atlantic Avenue" and "twisty's" are rarely used in the same sentence. Better than the Jeep she really wants.
  • 3-On-The-Tree I’ll take a naturally aspirated car because turbos are potential maintenance headaches. Expensive to fix and extra wear, heat, pressure on the engine. Currently have a 2010 Corolla and it is easy to work on, just changed the alternator an it didn’t require any special tools an lots of room.
  • El scotto Corolla for its third-world reliability.
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