How's Saab Doing? It Depends On Who You Ask…

Edward Niedermeyer
by Edward Niedermeyer

Reuters reports that Saab/Spyker partner Vladimir Antonov has questioned whether Saab will hit its ambitious 80k unit global sales goal this year, saying

This means that the company could face capital problems

Thelocal.se provides a little more detail quoting Antonov as saying

I’m not involved in how the company is run so I don’t have access to the numbers. But according to earlier versions of the business plan, they have to sell 80,000 cars this year to stay with the plan. From my point of view, I think that’s a bit too optimistic.

If the goal isn’t reached it would be nice for Saab to have €50-70 million ($69-97 million) as a little something extra to lean on. We’re ready to provide that money if we’re allowed to do so by the [European Investment Bank].

Antonov went on to say that bringing in outside investors would be difficult and that if the EIB loan fell through, something he does not foresee, Saab could be bankrupt “in days.” Needless to say, Saab’s Chief Optimism Officer Victor Muller didn’t take kindly to Antonov’s remarks and is firing back in the press.

According to the Reuters report, Muller has said that

the remarks made by Antonov, who last month agreed to buy the Spyker luxurysportscar business [link added], were “complete nonsense” and that Spyker was sticking to all Saab sales targets.

And when Reuters went looking for some third-party clarity on the conflict, Patrick Beijersbergen of Dutch sharholders’ group VEB told them

Muller is someone who is very positive and optimistic, which is good as a businessman, of course. Perhaps Antonov is more realistic. We have always said Muller was taking a big risk with the takeover. We have said before that Spyker may have to do a big share issue. That is still possible if one of the financiers reclaims his money

Finally, Saabsunited.com confirms (through a translated Russian interview with Vladimir Antonov) that the firm’s much-hyped “Phoenix platform,” which is said to be the future of the brand, is actually a development of a GM platform. Antonov explains

Saab – a niche company, we can not compare it to corporations such as Volkswagen, who works for the unification of models between brands. Plan for production – 125 thousand cars in 2012. But we also understand that the unification within the company needed. Therefore, our new platform PhoeniX – a development owned by Saab, although it is a modified platform GM. Saab will be able to build on it from multiple machines in length from 4.3 to 5.4 meters, including the SUV. The entire new model range, already saabovsky own, will be built on one platform.


Edward Niedermeyer
Edward Niedermeyer

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  • Wolfwagen Wolfwagen on Jul 10, 2023

    I picked up a 2003 Saab 9-5 arc wagon (V6 turbo) last fall to be my dd for my 20-minute r/t daily commute and around town car. It needed some work and I finally got it up and moving this spring. It still needs some work (SID and radio are currently out for repair) but it is comfortable, economical and I love the styling, I also don't see one in every parking lot or road. I wish I had found a pre-GM Saab, but they didn't make wagons then.

  • Seth1065 Seth1065 on Jul 10, 2023

    Again I will ask , why the hate , have you ever driven one ? Please enlighten me what do you drive ? Btw I am still driving a Saab

  • Zipper69 "At least Lincoln finally learned to do a better job of not appearing to have raided the Ford parts bin"But they differentiate by being bland and unadventurous and lacking a clear brand image.
  • Zipper69 "The worry is that vehicles could collect and share Americans' data with the Chinese government"Presumably, via your cellphone connection? Does the average Joe in the gig economy really have "data" that will change the balance of power?
  • Zipper69 Honda seem to have a comprehensive range of sedans that sell well.
  • Oberkanone How long do I have to stay in this job before I get a golden parachute?I'd lower the price of the V-Series models. Improve the quality of interiors across the entire line. I'd add a sedan larger then CT5. I'd require a financial review of Celestiq. If it's not a profit center it's gone. Styling updates in the vision of the XLR to existing models. 2+2 sports coupe woutd be added. Performance in the class of AMG GT and Porsche 911 at a price just under $100k. EV models would NOT be subsidized by ICE revenue.
  • NJRide Let Cadillac be Cadillac, but in the context of 2024. As a new XT5 owner (the Emerald Green got me to buy an old design) I would have happy preferred a Lyriq hybrid. Some who really like the Lyriq's package but don't want an EV will buy another model. Most will go elsewhere. I love the V6 and good but easy to use infotainment. But I know my next car will probably be more electrified w more tech.I don't think anyone is confusing my car for a Blazer but i agree the XT6 is too derivative. Frankly the Enclave looks more prestigious. The Escalade still has got it, though I would love to see the ESV make a comeback. I still think GM missed the boat by not making a Colorado based mini-Blazer and Escalade. I don't get the 2 sedans. I feel a slightly larger and more distinctly Cadillac sedan would sell better. They also need to advertise beyond the Lyriq. I don't feel other luxury players are exactly hitting it out of the park right now so a strengthened Cadillac could regain share.
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