#BuickWildcat

On Wednesday, Buick formally committed itself toward an “all-electric portfolio” by 2030 — saying that it would be embarking on a brand transformation that would fundamentally change the company forever. This includes an entirely new horizontally oriented badge that doesn’t stray too far from Buick’s traditional tri-shield design.

“The Buick brand is committed to an all-electric future by the end of this decade,” stated Duncan Aldred, global vice president, Buick and GMC. “Buick’s new logo, use of the Electra naming series and a new design look for our future products will transform the brand.”

During the bling-and-horsepower-crazed 1960s, The General’s Buick Division took the full-size B-Body platform, added a hot engine and flashy trim, and called it the Wildcat. Not many well-heeled grandfathers felt interested in doing land-yacht burnouts in the VFW parking lot, it turned out, so Wildcat sales ended after 1970… but a yearning for the glory days of the Wildcat must have inspired some Buick dealers to create their own Wildcats during the 1990s. Here’s one of those rare special-edition cars, found in a Denver-area self-service yard.