Scrambler Vs Gladiator: It Might Be Time to Update Your Jeep Pickup Vocabulary

Steph Willems
by Steph Willems

Since reports arose last year of Jeep’s intention to use the long-departed Scrambler name for the upcoming Wrangler-based pickup, the media has more or less run with this assumption, placing a faint asterisk next to the moniker. Would it bother you to learn this might not be the pickup’s name?

Probably not, once you learn the real name, which Fiat Chrysler apparently posted on its media site for a brief period of time. Images of swords and armored breastplates usually have that effect.

As posted by the now questionably named JeepScramblerForum.com, a screenshot of the page sent in by a “long-time trusted source” seems to indicate the Scrambler will actually appear as the Gladiator. The pickup, debuting at the L.A. Auto Show later this month, rides on a stretched version of the Wrangler Unlimited frame.

Built in Toledo on the former Wrangler JK assembly line, the Gladiator, if that’s what FCA’s calling it, launches as a 2020 model next year. FCA began retooling the JK line for the upcoming JT in April.

Ever since the departure of the Cherokee-based Comanche in the early 1990s, Jeep purists have begged and pleaded for a new pickup to rise in its wake. With American buyers now firmly allergic to passenger cars, and with the Jeep brand now valued higher than its parent company, the time is right for JT. All it needs is a name and a steep price tag, which the public is no doubt more than willing to pay.

Assuming the accuracy of the forum’s screengrab, it’s not surprising to see Jeep revert to the Gladiator name. While the CJ-8 Scrambler (1981-1986) would be fitting inspiration for a new truck name, given its Wrangler underpinnings, the Wagoneer-based Gladiator pickup (1963-1971) is, frankly, bigger and brawnier. It’s no wonder the automaker used this moniker for its 2005 Wrangler concept truck.

[Image: Brian Williams/Spiedbilde]

Steph Willems
Steph Willems

More by Steph Willems

Comments
Join the conversation
2 of 30 comments
  • Dukeisduke Dukeisduke on Nov 12, 2018

    I'm happy to see the Gladiator name return.

  • WildcatMatt WildcatMatt on Nov 14, 2018

    The thing that I think is being missed here is this: At the end of the day, "Scrambler" is only going to have cachet with American Jeep nerds. "Gladiator" will have much greater resonance on the global stage.

  • Urlik You missed the point. The Feds haven’t changed child labor laws so it is still illegal under Federal law. No state has changed their law so that it goes against a Federal child labor hazardous order like working in a slaughter house either.
  • Plaincraig 1975 Mercury Cougar with the 460 four barrel. My dad bought it new and removed all the pollution control stuff and did a lot of upgrades to the engine (450hp). I got to use it from 1986 to 1991 when I got my Eclipse GSX. The payments and insurance for a 3000GT were going to be too much. No tickets no accidents so far in my many years and miles.My sister learned on a 76 LTD with the 350 two barrel then a Ford Escort but she has tickets (speeding but she has contacts so they get dismissed or fine and no points) and accidents (none her fault)
  • Namesakeone If I were the parent of a teenage daughter, I would want her in an H1 Hummer. It would be big enough to protect her in a crash, too big for her to afford the fuel (and thus keep her home), big enough to intimidate her in a parallel-parking situation (and thus keep her home), and the transmission tunnel would prevent backseat sex.If I were the parent of a teenage son, I would want him to have, for his first wheeled transportation...a ride-on lawnmower. For obvious reasons.
  • ToolGuy If I were a teen under the tutelage of one of the B&B, I think it would make perfect sense to jump straight into one of those "forever cars"... see then I could drive it forever and not have to worry about ever replacing it. This plan seems flawless, doesn't it?
  • Rover Sig A short cab pickup truck, F150 or C/K-1500 or Ram, preferably a 6 cyl. These have no room for more than one or two passengers (USAA stats show biggest factor in teenage accidents is a vehicle full of kids) and no back seat (common sense tells you what back seats are used for). In a full-size pickup truck, the inevitable teenage accident is more survivable. Second choice would be an old full-size car, but these have all but disappeared from the used car lots. The "cute small car" is a death trap.
Next