Volvo Doesn't Want You to Forget About the S60 Reveal on Wednesday

Matt Posky
by Matt Posky

Volvo doesn’t want anyone to forget it’s revealing its first U.S.-built model on Wednesday, so it furnished us with a few more teasers to whet the collective appetite. It isn’t the car’s looks that have us excited, however — we already know the S60 will resembled a scaled-down S90 in both form and function.

What has our shorts in a pleasant knot is the fact that Volvo hasn’t replaced the model with another crossover. The new model replaces the second-generation sedan launched in 2010 (and sold in ever-decreasing numbers since 2012) and the automaker seems intent on offering everything customers have come to expect, and then some. There’s even a Polestar Engineered edition of the T8 model that offers 415 horsepower and 494 lb-ft of torque, plus enthusiast-oriented tweaks to the braking and suspension.

Frankly, it’s all shaping up rather nicely.

The model will become the first product to emerge from Volvo’s new South Carolina plant later this year. The automaker estimates domestic production of the S60 to average roughly 60,000 units annually.

There shouldn’t be too many surprises. Volvo already has the XC60 on the market and the V60 goes on sale in early 2019. Both of those have garnered quite a bit of praise and, other than a unique grille and mild styling differences, the S60 shouldn’t represent a drastic change in overall form. We’ll know more on Wednesday morning, when the official unveiling goes down in Gothenburg, Sweden.

[Images: Volvo Cars]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Dividebytube Dividebytube on Jun 20, 2018

    Yeah my two Volvo 850 experiences scared me away from the brand. I know, I know - 20 years is a long time - but experiences like I had are hard to forget.

    • Pdl2dmtl Pdl2dmtl on Jun 20, 2018

      He, he....I know. I owned one 850 SE wagon upon wife's insistence. Eventually I got rid of it and now she drives a Highlander and we'll never going to look back. I am forever going to call that car "Volvo - what was I thinking?" Cheers.

  • Threeer Threeer on Jun 20, 2018

    Conflicted on this one...on the one hand, loving that folks in my former home-state of South Carolina have the opportunity to find work by assembling them. However, not thrilled at the Chinese ownership. Either way, not within my price range to purchase, so that conundrum isn't one I'll have to face any time soon.

    • Garrett Garrett on Jun 20, 2018

      China is propping up our federal government through debt purchases. Frankly, if they are going to be investing in the US, it’s better that they actually build factories that employ people than helping to make it cheaper for the government to engage in deficit spending.

  • Plaincraig 1975 Mercury Cougar with the 460 four barrel. My dad bought it new and removed all the pollution control stuff and did a lot of upgrades to the engine (450hp). I got to use it from 1986 to 1991 when I got my Eclipse GSX. The payments and insurance for a 3000GT were going to be too much. No tickets no accidents so far in my many years and miles.My sister learned on a 76 LTD with the 350 two barrel then a Ford Escort but she has tickets (speeding but she has contacts so they get dismissed or fine and no points) and accidents (none her fault)
  • Namesakeone If I were the parent of a teenage daughter, I would want her in an H1 Hummer. It would be big enough to protect her in a crash, too big for her to afford the fuel (and thus keep her home), big enough to intimidate her in a parallel-parking situation (and thus keep her home), and the transmission tunnel would prevent backseat sex.If I were the parent of a teenage son, I would want him to have, for his first wheeled transportation...a ride-on lawnmower. For obvious reasons.
  • ToolGuy If I were a teen under the tutelage of one of the B&B, I think it would make perfect sense to jump straight into one of those "forever cars"... see then I could drive it forever and not have to worry about ever replacing it. This plan seems flawless, doesn't it?
  • Rover Sig A short cab pickup truck, F150 or C/K-1500 or Ram, preferably a 6 cyl. These have no room for more than one or two passengers (USAA stats show biggest factor in teenage accidents is a vehicle full of kids) and no back seat (common sense tells you what back seats are used for). In a full-size pickup truck, the inevitable teenage accident is more survivable. Second choice would be an old full-size car, but these have all but disappeared from the used car lots. The "cute small car" is a death trap.
  • W Conrad Sure every technology has some environmental impact, but those stuck in fossil fuel land are just not seeing the future of EV's makes sense. Rather than making EV's even better, these automakers are sticking with what they know. It will mean their end.
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