Buy/Drive/Burn: The 1993 C-body Showdown to End All Showdowns

Corey Lewis
by Corey Lewis

I’ve been saving this one for a while on my Big List of Buy/Drive/Burns. The year is 1993, and you’re shopping the large front-drive sedan offerings from General Motors (rear-drive provides less traction and is archaic). Making a stop at the Oldsmobile, Buick, and Cadillac showrooms, three ruched leather and wood tone sedans await you in top-spec trim. Let’s go.

The ’93 model year was selected because it was the last where all three GM brands had a C-body. For ’94, the DeVille moved on to the Northstar-ready K-body and lost the Touring Sedan variant for a while.

Oldsmobile Ninety-Eight Regency Elite

The Ninety-Eight remained at the top of the sedan offerings for Oldsmobile throughout its final 1991-1996 generation. GM didn’t fit the Rocket brand with its own rear-drive B-body sedan, but opted for the Custom Cruiser estate as its B-body for ’91 and ’92. Ninety-Eight’s Regency Elite trim was introduced for ’92, and came with Buick’s supercharged 3800 L67 engine. The Oldsmobile was the tech marvel of our trio: digital gauges, copious button count, and many trip computer functions across the very horizontal dashboard. Prominence faded from Ninety-Eight by 1995, when the Aurora took over as the new hotness flagship from Oldsmobile.

Buick Park Avenue Ultra

Buick’s C-body is the most upright and traditional of the C-bodies on offer today. Introduced in 1991 next to the Ninety-Eight, the Park Avenue shed its former Electra restraints and struck out on its own. Initially available only in standard trim, Ultra came along a year later. All Ultra models were loaded up, featuring the same supercharged 3800 you’d find in the Oldsmobile. The Park Avenue sat in second place on the Buick model list, slotted beneath the rear-drive Roadmaster. While its interior proved more conservative than the Oldsmobile’s, it was also easier to use. No digital gauge frippery here.

Cadillac DeVille Touring Sedan

The only way to get a V8 (4.9 impressive liters) in your C-body was to head over to the Cadillac showroom. The elder statesman here, DeVille models were part of the first wave of mid-eighties downsizing. It was all new for ’85, as Deville swapped rear-drive for front-drive. The Deville Touring took an interesting mid-pack place in the Cadillac lineup for ’93, above the standard DeVille, but underneath the front-drive Fleetwood and Sixty Special, and rear-drive B-body Fleetwood Brougham. Lengthening and modernization occurred in ’89 and ’91, bringing the DeVille in line with its C-body brethren. Speed-sensitive steering and traction control came standard on the Touring Sedan, as well as special camel-colored leather seats. The conservative interior was rounded out with a horizontal speedometer and minimal buttons and instrumentation. Exterior features included a lack of hood ornament, special Touring wheels, and minimal exterior chrome decoration.

Three flavors of GM’s finest sedan offering of the ’90s. Which one goes home for keeps?

[Images: General Motors]

Corey Lewis
Corey Lewis

Interested in lots of cars and their various historical contexts. Started writing articles for TTAC in late 2016, when my first posts were QOTDs. From there I started a few new series like Rare Rides, Buy/Drive/Burn, Abandoned History, and most recently Rare Rides Icons. Operating from a home base in Cincinnati, Ohio, a relative auto journalist dead zone. Many of my articles are prompted by something I'll see on social media that sparks my interest and causes me to research. Finding articles and information from the early days of the internet and beyond that covers the little details lost to time: trim packages, color and wheel choices, interior fabrics. Beyond those, I'm fascinated by automotive industry experiments, both failures and successes. Lately I've taken an interest in AI, and generating "what if" type images for car models long dead. Reincarnating a modern Toyota Paseo, Lincoln Mark IX, or Isuzu Trooper through a text prompt is fun. Fun to post them on Twitter too, and watch people overreact. To that end, the social media I use most is Twitter, @CoreyLewis86. I also contribute pieces for Forbes Wheels and Forbes Home.

More by Corey Lewis

Comments
Join the conversation
2 of 86 comments
  • Delerium75 Delerium75 on May 04, 2018

    The normally aspirated 3800 was standard on all 98s in '93. Only the 98 Touring Sedan had the supercharged 3.8 available as an option...it was not available on the Elite.

  • Gearhead77 Gearhead77 on May 09, 2018

    Burn the Olds. This is most definitely "Your Grandfathers Oldsmobile" and it's just too old looking. Drive the Cadillac. Plain (compared to the others), I have a soft spot for Cadillacs thanks to my 84 Eldo and my folks 94 Deville Concours. In blue collar Pittsburgh, a Cadillac in those days always got more of nod to "making it" than the other two. Buy the Buick- None of these are stellar automobiles compared to their forebearers wearing the same badge. But the Buick doesn't look as Old as the Olds nor as rich as the Caddy. Supercharged 3800 would have more than enough oomph compared to the 4.9 if not the smoothness, though I did like the sound of the 4.9

  • Master Baiter I told my wife that rather than buying my 13YO son a car when he turns 16, we'd be better off just having him take Lyft everywhere he needs to go. She laughed off the idea, but between the cost of insurance and an extra vehicle, I'd wager that Lyft would be a cheaper option, and safer for the kid as well.
  • Master Baiter Toyota and Honda have sufficient brand equity and manufacturing expertise that they could switch to producing EVs if and when they determine it's necessary based on market realities. If you know how to build cars, then designing one around an EV drive train is trivial for a company the size of Toyota or Honda. By waiting it out, these companies can take advantage of supply chains being developed around batteries and electric motors, while avoiding short term losses like Ford is experiencing. Regarding hybrids, personally I don't do enough city driving to warrant the expense and complexity of a system essentially designed to recover braking energy.
  • Urlik You missed the point. The Feds haven’t changed child labor laws so it is still illegal under Federal law. No state has changed their law so that it goes against a Federal child labor hazardous order like working in a slaughter house either.
  • Plaincraig 1975 Mercury Cougar with the 460 four barrel. My dad bought it new and removed all the pollution control stuff and did a lot of upgrades to the engine (450hp). I got to use it from 1986 to 1991 when I got my Eclipse GSX. The payments and insurance for a 3000GT were going to be too much. No tickets no accidents so far in my many years and miles.My sister learned on a 76 LTD with the 350 two barrel then a Ford Escort but she has tickets (speeding but she has contacts so they get dismissed or fine and no points) and accidents (none her fault)
  • Namesakeone If I were the parent of a teenage daughter, I would want her in an H1 Hummer. It would be big enough to protect her in a crash, too big for her to afford the fuel (and thus keep her home), big enough to intimidate her in a parallel-parking situation (and thus keep her home), and the transmission tunnel would prevent backseat sex.If I were the parent of a teenage son, I would want him to have, for his first wheeled transportation...a ride-on lawnmower. For obvious reasons.
Next