Mini Draws Line, Won't Build Any New Models - For a While, Anyway

Steph Willems
by Steph Willems

Forget all about a Mini sedan, roadster, or even an extra-small two-seat hatchback. The British automaker isn’t having any of it.

Despite earlier reports to the contrary, Mini has no immediate plans to diversify its current lineup, preferring to wait until the next-generation Mini rolls along before going nuts (if indeed it ever does). In the meantime, are you interested in a crossover or near-crossover?

The automaker confirmed to Top Gear that the existing two-and four-door Cooper, Convertible, Clubman and Countryman will remain the only animals in the Mini stable until early next decade. That’s when a fourth-generation Cooper should appear, possibly with new siblings.

By turning off the lights in the product development room, Mini has shattered hopes of anyone getting their hands on a production Superleggera Roadster. That would-be model bowed in 2014 as a svelte electric concept vehicle. Also off the table is a two-seat micro Mini, first envisioned as the 2011 Rocketman concept.

But hey, who’s interested in a John Cooper Works Countryman?

Mini made headlines last year after its vice-president of product development, Ralph Mahler, suggested a small sedan would make good business sense in high-volume markets. That immediately drew cries of disgust from Peter Schwarzenbauer, the BMW Group board member in charge of the brand. While he said he couldn’t rule it out, Schwarzenbauer said the thought of a sedan residing among Mini’s ranks caused him to fear for the brand’s identity.

According to a company source who spoke with Top Gear, the economics weren’t working in favor of either the Rocketman or Superleggera. Even if fitted with a conventional powerplant, the sports car market remains too niche for Mini to bother with. As well, a two-seater mini Mini wouldn’t actually be that much smaller than the existing Cooper.

The other end of the market — the large, spacious, all-wheel-drive end — doesn’t have the same profit margin issues as the small side, though few would argue the Countryman is a key part of the brand’s heritage.

[Image: Mini USA]

Steph Willems
Steph Willems

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  • Stingray65 Stingray65 on May 16, 2017

    Its time to go even further back to the future with a new line based on the styling of the beloved Morris Minor - we need a new Traveller with real wood trim.

  • Slap Slap on May 16, 2017

    Daughter wanted a MINI - she wanted one before she could even drive. But out of college for a couple of years, she realized she couldn't afford to get a car with questionable reliability. So she got a MX-5, and MINI lost a potential sale.

  • Jonathan IMO the hatchback sedans like the Audi A5 Sportback, the Kia Stinger, and the already gone Buick Sportback are the answer to SUVs. The A5 and the AWD version of the Stinger being the better overall option IMO. I drive the A5, and love the depth and size of the trunk space as well as the low lift over. I've yet to find anything I need to carry that I can't, although I admit I don't carry things like drywall, building materials, etc. However, add in the fun to drive handling characteristics, there's almost no SUV that compares.
  • C-b65792653 I'm starting to wonder about Elon....again!!I see a parallel with Henry Ford who was the wealthiest industrialist at one time. Henry went off on a tangent with the peace ship for WWI, Ford TriMotor, invasive social engineering, etc. Once the economy went bad, the focus fell back to cars. Elon became one of the wealthiest industrialist in the 21st century. Then he went off with the space venture, boring holes in the ground venture, "X" (formerly Twitter), etc, etc, etc. Once Tesla hit a plateau and he realized his EVs were a commodity, he too is focused on his primary money making machine. Yet, I feel Elon is over reacting. Down sizing is the nature of the beast in the auto industry; you can't get around that. But hacking the Super Charger division is like cutting off your own leg. IIRC, GM and Ford were scheduled to sign on to the exclusive Tesla charging format. That would have doubled or tripled his charging opportunity. I wonder what those at the Renaissance Center and the Glass House are thinking now. As alluded to, there's blood in the water and other charging companies will fill the void. I believe other nations have standardized EV charging (EU & China). Elon had the chance to have his charging system as the default in North America. Now, he's dropped the ball. He's lost considerable influence on what the standardized format will eventually be. Tremendous opportunity lost. 🚗🚗🚗
  • Tassos I never used winter tires, and the last two decades I am driving almost only rear wheel drive cars, half of them in MI. I always bought all season tires for them, but the diff between touring and non touring flavors never came up. Does it make even the smallest bit of difference? (I will not read the lengthy article because I believe it does not).
  • Lou_BC ???
  • Lou_BC Mustang sedan? 4 doors? A quarterhorse?Ford nomenclature will become:F Series - Pickups Raptor - performance division Bronco - 4x4 SUV/CUVExplorer - police fleetsMustang- cars
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