2018 Dodge Challenger SRT Demon's Teaser Shows 'TransBrake,' License Plate Mystery

Tyler Wooley
by Tyler Wooley

The 2018 Dodge Challenger SRT Demon’s teasers continue, with this week’s spot showing yet another way the Demon will launch like a bat out of… well, hell.

The new Demon will sport a new feature that Fiat Chrysler Automobiles calls TransBrake. According to the automaker, TransBrake does exactly what it says: locks the output shaft of the automatic transmission to keep the vehicle stationary until launch.

Apparently, it does its job well.

Most cars use a system that holds the front brakes for launch control. Most of the time, this requires using more than one foot, and it only works if the front tires actually have enough grip to hold the car back. If you plan on using the narrower front tires that come in the Demon Crate, you probably won’t have enough traction.

The Demon utilizes its TransBrake in such a way that the driver can employ one of the paddle shifters to signal the car to launch, instead of releasing the foot brake. FCA claims this method yields a 30-percent quicker reaction time compared to traditional methods.

In addition to locking the output shaft, TransBrake will preload the system all the way to the tires. This provides near instant (150 milliseconds after releasing the shifter, FCA says) torque delivery to the rear tires. The automaker claims that preloading the driveline reduces unnecessary wear and tear on parts.

With TransBrake and other track assists outfitted on the Demon, Dodge posted some impressive launch figures. A 105-percent increase in launch boost pressures, 120-percent increase in engine launch torque, and up to 40 percent more launch torque than vehicles with front runners using a foot-brake launch, to name a few.

To add to the list of Easter eggs, the Demon’s screen in the video shows different two times. The “Last” time is 7.57, and the “Best” is 8.15. We’ve seen that 757 figure before, which is thought to be the power output, so “815” in the same context could mean a track-only engine configuration, according to AutoGuide, or a hint at the vehicle’s torque.

With less than a month before the Demon’s April 11 reveal, there’s (thankfully) only three more teaser videos scheduled before its launch.

At the end of this last video, a license plate that reads “8.3+317=534” is seen briefly. Unlikely a quarter-mile time, we are still unsure of the code. Any suggestions about what this mystery could mean?

[Image: Fiat Chrysler Automotive]

Tyler Wooley
Tyler Wooley

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  • Cargogh Cargogh on Mar 23, 2017

    I had that 833 transmission in a slant-6, '80 pickup. Not too sporty, but if it gets the job done, OK.

  • Ronnie Schreiber Ronnie Schreiber on Mar 24, 2017

    I don't think they've announced the anticipated production numbers but if low enough, the Demon could be a modern day equivalent of stuf like the Yenko Camaros and very collectible decades hence.

  • Plaincraig 1975 Mercury Cougar with the 460 four barrel. My dad bought it new and removed all the pollution control stuff and did a lot of upgrades to the engine (450hp). I got to use it from 1986 to 1991 when I got my Eclipse GSX. The payments and insurance for a 3000GT were going to be too much. No tickets no accidents so far in my many years and miles.My sister learned on a 76 LTD with the 350 two barrel then a Ford Escort but she has tickets (speeding but she has contacts so they get dismissed or fine and no points) and accidents (none her fault)
  • Namesakeone If I were the parent of a teenage daughter, I would want her in an H1 Hummer. It would be big enough to protect her in a crash, too big for her to afford the fuel (and thus keep her home), big enough to intimidate her in a parallel-parking situation (and thus keep her home), and the transmission tunnel would prevent backseat sex.If I were the parent of a teenage son, I would want him to have, for his first wheeled transportation...a ride-on lawnmower. For obvious reasons.
  • ToolGuy If I were a teen under the tutelage of one of the B&B, I think it would make perfect sense to jump straight into one of those "forever cars"... see then I could drive it forever and not have to worry about ever replacing it. This plan seems flawless, doesn't it?
  • Rover Sig A short cab pickup truck, F150 or C/K-1500 or Ram, preferably a 6 cyl. These have no room for more than one or two passengers (USAA stats show biggest factor in teenage accidents is a vehicle full of kids) and no back seat (common sense tells you what back seats are used for). In a full-size pickup truck, the inevitable teenage accident is more survivable. Second choice would be an old full-size car, but these have all but disappeared from the used car lots. The "cute small car" is a death trap.
  • W Conrad Sure every technology has some environmental impact, but those stuck in fossil fuel land are just not seeing the future of EV's makes sense. Rather than making EV's even better, these automakers are sticking with what they know. It will mean their end.
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