#BuickElectra

Spy shooters have spotted a Buick EV SUV.

General Motors is hoping to re-up the Electra name for Buick as per a December filing with the United States Trademark and Patent Office (USTPO). While many of you will recall the model as another ho-hum sedan from the 1990s with the potential to be graced with a 3800 motor, the car actually dates back to a time where tailfins were all the rage and there was no such thing as too much chrome.

Though it’s unlikely that the name would be affixed to anything burning gasoline in the modern context. Buick has already shown an all-electric concept wearing the Electra name at the 2020 Beijing auto show and it would be the mother of all twists to snub it.

As we’ve arrived at another edition of Thanksgiving in this, the Most Awesome Current Year, let’s celebrate with a very American Rare Ride. Today’s big boat was the pinnacle of the Buick brand in 1980. Full of acres of ruched velour and wood-look trim, the Park Avenue took Electra to new heights before the fancy name ever became an independent model.

Come along and enjoy American Luxury, even if it’s not an Oldsmobile.

A few months ago we selected a General Motors C-body from the three on offer in the mid-1990s, right at the end of the front-drive platform’s lifespan. Today’s trio is a variation on that theme, as suggested long ago by commenter Sgeffe.

He wanted to talk about rear-drive C-platform offerings — the full-size GMs available shortly before everything started going awry for the large sedan customer. Let’s go.

Just after Christmas, we inquired about your favorite German car of the 1990s. The few of you who had awakened from post-holiday eat and drink signed in to share your top Teutonic choices. I suspect more of you are awake now that it’s springtime, and will be able to answer the same inquiry when it’s American flavored.

What’s your favorite American vehicle of the 1990s?

Back in 2011 we admired a discarded example of the last of the true Buick Electra land yachts: a 1976 Electra Park Avenue Limited four-door hardtop found in a Northern California wrecking yard. What happened in 1977? General Motors, suffering from plummeting sales of thirsty big Buicks in the wake of events beyond its control, shrank the Electra, ditching the pillarless hardtop in the process.

Here’s one of those downsized Electras — a Limited, spotted in a Denver self-service yard.

The General shrank the Buick Electra for the 1977 model year and then ditched the model entirely in 1990, so the ’76 was the last of the proper single-digit-fuel-economy Electras. These comfy gerontocrusiers used to be everywhere on American roads, even in the dark days after gas prices went crazy, and you still see them in wrecking yards today, but for some reason I’ve photographed just one prior to today’s Junkyard Find.

While scanning endless strips of 35mm negatives for the Impala Hell Project series, I keep running across shots of random cars I thought were interesting at the time. This sort of photography led, 15 years later, to my Down On The Street series, and so I thought I’d share this set of grainy Tri-X photographs of a Malaise Buick in California’s Central Valley, captured on a super-cheapo Ansco Pix Panorama camera.

There’s the Buick Electra, the Buick Park Avenue, and the Buick Limited. Only during the depths of the Malaise Era, however, could you buy a Buick with all three names.

I snapped this shot of an Austin Mini (technically a Morris 850) and a Buick Electra 225 parked side-by-side in an Alameda, California parking lot before I left the West Coast, and every time I look at it I wonder: would I rather have an early Mini or a Malaise Era Electra? I can’t decide!

“If you’re going to do something wrong, do it big” (Jayne Mansfield)

Can you blame me for thinking of a certain larger than life blond bombshell of the era while looking at this big topless Buick? But then I said to myself, no, it’s wrong; been there, done that. But googling to find the vital statistics of this Buick turned up the fact that Jayne Mansfield was killed in an Electra in 1967. Holy coincidence! Or did I subconsciously remember that? Whatever. So despite the risks, I’m forging ahead, hopefully for the best, because frankly it might be a stretch to write much about this overstuffed Buick. Like Jayne, it was meant to be looked at, not analyzed.