Porsche Announces Retro Racing-Inspired Wraps for the 911 Dakar

Chris Teague
by Chris Teague

The Porsche 911 Dakar is set to join the ranks of ultra-cool but ultra-expensive and difficult-to-find models in the automaker’s vast catalog, but that hasn’t stopped it from offering upgrades for the car. To celebrate the car’s rally roots, Porsche announced a series of retro wraps inspired by the brand’s run in the East African Safari Rally and the Paris-Dakar Rally in the 1970s and 80s.


The first-inspired wrap follows the design of the 1971 Porsche works team that conquered the desert and terrain of Kenya over 3,100 miles. The wrap features number 19, the number from the most successful car in the rally. Finishing fifth, a pair of Polish drivers drove the car, and the wrap to commemorate their success will set you back $5,260.


The East African Safari Rally wrap features the number 19. The race in 1974 covered three sections ranging from 900 to 1,255 miles each. Only 16 of the 99 cars that entered finished and the $5,260 wrap’s styling is taken from the 911 Carrera 2.7 RS driven by Swedish rally champion Björn Waldegard.


Waldegard returned in 1978 with a 911 SC Group 4 custom car, though he only finished fourth, breaking a wishbone, shock absorber, and driveshaft in the process. His car featured orange, blue, and grey graphics, similar to the Martini Racing liveries of the time. The wrap wears number 14 from another car that finished second in the rally and costs $7,510. 


These expensive wraps can be ordered from the factory or installed as an upgrade by a Porsche-certified dealer. Of course, you’re even less likely to see a wrapped 911 Dakar than the standard car, as Porsche will only build 2,500 of the $222,000 off-roader.

[Image: Porsche]

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Chris Teague
Chris Teague

Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.

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  • Aaron Aaron on Jan 10, 2023

    Honestly, I will admit the Dakar is the coolest new car I’ve seen in the past few months next to the Z06. However I believe the $222,000 price tag and ultra limited production is there to drain more dollars from wealthy lifetime Porsche owners.

  • Dukeisduke Dukeisduke on Jan 11, 2023

    I'm looking forward to the wrap that Porsche showed in the first promo pictures of the 911 Dakar. It says "Roughroads" on the doors and mimics the old Rothmans livery.

  • Susan O’Neil There is a good reason to keep the Chevrolet Malibu and other 4 door family sedans! You can transport your parents and other somewhat handicapped people comfortably and safety! If someone can stand and pivot you can put them in your car. An armrest in the back seat is appreciated and a handle above the door! Oh…and leather seats so your passenger can slide across the seat! 😊Plus, you can place a full sized wheelchair or walker in the trunk! The car sits a little lower…so it’s doable! I currently have a Ford Fusion and we have a Honda Accord. Our previous cars were Mercury Sables-excellent for transporting handicapped people and equipment! As the population ages-sedans are a very practical choice! POV from a retired handicapped advocate and daughter! 😊
  • Freddie Remember those ads that say "Call your doctor if you still have...after four hours"?You don't need to call your doctor, just get behind the wheel of a CUV. In fact, just look at one.I'm a car guy with finite resources; I can't afford a practical car during the week plus a fun car on the weekend. My solution is my Honda Civic Si 4 door sedan. Maybe yours is a Dodge Charger (a lot of new Chargers are still on dealer lots).
  • Daniel J Interesting in that we have several weeks where the temperature stays below 45 but all weather tires can't be found in a shop anywhere. I guess all seasons are "good enough".
  • Steve Biro For all the talk about sedans vs CUVs and SUVs, I simply can’t bring myself to buy any modern vehicle. And I know it’s only going to get worse.
  • Stephen Never had such a problem with my Toyota products.
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