Nissan Maxima Turns 40, Gets the Birthday Treatment [UPDATED]

Tim Healey
by Tim Healey

Nissan’s Maxima turns 40 this year.

“This year” is a tricky statement, of course, since the year of production isn’t necessarily the same as the model year, but whether you mark it from the beginning of production in 1980 or the first model year in 1981, either way you slice it, the Maxima is hitting the big 4-0.

And Nissan is marking the milestone with a special edition package. Naturally.

The limited-edition package will only be available on top-trim Platinum models, and it will include: two-tone exterior with gray paint and a black roof, 19-inch gloss black aluminum wheels, black exterior finishes and badges, a 40th anniversary badge, black exhaust finishers, red leather seats with 40th anniversary embossing, red interior stitching, dark chrome interior finishes, white gauge faces for the speedometer and tachometer, and heated rear seats.

Otherwise, the car remains powered by the same 300-horsepower, 3.5-liter V6 that mates to a continuously-variable automatic transmission.

Forty candles on the cake. That’s a big number for an automobile model, especially one that now sits in the weird limbo that is the large sedan class. The original four-door sports car marks four decades, but will it make five? The Maxima’s class has shrunk, due in part to the crossover craze.

The future is cloudy and hazy, even for the best-selling models. So that question will be answered in time. For now, the eight-generation car soldiers on.

If you’re a true Nissan buff and you want this car, best hurry. Nissan’s media materials don’t mention a build target, but limited-edition usually does mean just that, despite the old Seinfeld routine of “limited” meaning “limited to how many they can sell.”

Update: We had reached out to Nissan for a production number before publication. They got back to us a bit after the post went live with the planned number: 1,100 units.

Act fast if you feel the need to celebrate four decades of Maxima.

[Image: Nissan]

Tim Healey
Tim Healey

Tim Healey grew up around the auto-parts business and has always had a love for cars — his parents joke his first word was “‘Vette”. Despite this, he wanted to pursue a career in sports writing but he ended up falling semi-accidentally into the automotive-journalism industry, first at Consumer Guide Automotive and later at Web2Carz.com. He also worked as an industry analyst at Mintel Group and freelanced for About.com, CarFax, Vehix.com, High Gear Media, Torque News, FutureCar.com, Cars.com, among others, and of course Vertical Scope sites such as AutoGuide.com, Off-Road.com, and HybridCars.com. He’s an urbanite and as such, doesn’t need a daily driver, but if he had one, it would be compact, sporty, and have a manual transmission.

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  • Speedlaw Speedlaw on Sep 24, 2020

    CVT in an alleged performance car ? Stopped reading right there. The Maxima exists as an upsell for an Altima intender....I see one a year and still ask why....

  • Raymond Dolan Raymond Dolan on Oct 10, 2022

    How do we know where in the production number our cars were made? Line 1 or 1100… thank you.

  • Namesakeone If I were the parent of a teenage daughter, I would want her in an H1 Hummer. It would be big enough to protect her in a crash, too big for her to afford the fuel (and thus keep her home), big enough to intimidate her in a parallel-parking situation (and thus keep her home), and the transmission tunnel would prevent backseat sex.If I were the parent of a teenage son, I would want him to have, for his first wheeled transportation...a ride-on lawnmower. For obvious reasons.
  • ToolGuy If I were a teen under the tutelage of one of the B&B, I think it would make perfect sense to jump straight into one of those "forever cars"... see then I could drive it forever and not have to worry about ever replacing it. This plan seems flawless, doesn't it?
  • Rover Sig A short cab pickup truck, F150 or C/K-1500 or Ram, preferably a 6 cyl. These have no room for more than one or two passengers (USAA stats show biggest factor in teenage accidents is a vehicle full of kids) and no back seat (common sense tells you what back seats are used for). In a full-size pickup truck, the inevitable teenage accident is more survivable. Second choice would be an old full-size car, but these have all but disappeared from the used car lots. The "cute small car" is a death trap.
  • W Conrad Sure every technology has some environmental impact, but those stuck in fossil fuel land are just not seeing the future of EV's makes sense. Rather than making EV's even better, these automakers are sticking with what they know. It will mean their end.
  • Add Lightness A simple to fix, strong, 3 pedal car that has been tenderized on every corner.
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