Audi Teases AI:Trail Quattro Concept Before Frankfurt Motor Show

Matt Posky
by Matt Posky

Audi is teasing a new model slated to debut at next month’s Frankfurt Motor Show — an off-road specialist called the AI:TRAIL Quattro. With massive wheels and a nonexistent approach/departure angle, the conceptual crossover certainly seems ready to scurry up a mountain. But the overall design is more hyper-modern RC car than traditional baja beast.

It’s not coming entirely out of left field. Audi has shown several electrified concepts using a similarly futuristic design language, among them the AICON luxury sedan, PB18 supercar, and AI:ME city vehicle. Like the AI:TRAIL, each is designed to tackle a very specific portion of the market. All will be on hand in Frankfurt to showcase Audi’s vision of what a car could be.

Audi says putting the vehicles together in one place effectively completes its “quartet of visionary automobiles.” Just don’t expect to see one whizzing by you on the highway. The manufacturer calls the TRAIL Quattro “a concept study for an electrically driven off-roader of the future,” which is basically what it said about the other models — minus the off-road talk. At best, you’ll see some of the cars reemerge in a few years after having been renamed and modified to better suit the general market.

For the TRAIL, that probably means scaling down those massive wheels and adding a bumper or two. As handy as having an approach angle of zero is for off-roading, Audi probably can’t mass produce a vehicle with outboard wheels. But it may allow you to remove panels to ensure there’s nothing between rubber and rock when the time comes to take up a gnarly trail.

That’s speculation on our part, but Audi hasn’t given us much to go on with this one. As the name includes the words “quattro” and “AI,” it’ll surely be all-wheel drive and boast some level of autonomy. Audi also said it will be electrically driven. But that’s all it said.

Details aren’t all that important in a concept vehicle lacking direct ties to a production model and nobody with any sense actually believes this thing can self-drive itself through the worst sections of the Alpine Loop — not that the manufacturer made such a claim. Still, it would be nice to have some idea of the kind of features Audi hopes to implement with the AI:TRAIL, especially if it’s supposed to serve as a template for future designs. Fortunately, Frankfurt is only a couple weeks away.

[Image: Volkswagen Group]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • FreedMike FreedMike on Aug 27, 2019

    This is one trail I'll skip, thanks.

  • Dal20402 Dal20402 on Aug 27, 2019

    I wouldn't want a vehicle with this aesthetic, but I can appreciate efforts to do something genuinely new.

    • Sgeffe Sgeffe on Aug 27, 2019

      Looks like they took the lightning bolt from the last two Honda Odyssey generations and put it on speed-meth!

  • Namesakeone If I were the parent of a teenage daughter, I would want her in an H1 Hummer. It would be big enough to protect her in a crash, too big for her to afford the fuel (and thus keep her home), big enough to intimidate her in a parallel-parking situation (and thus keep her home), and the transmission tunnel would prevent backseat sex.If I were the parent of a teenage son, I would want him to have, for his first wheeled transportation...a ride-on lawnmower. For obvious reasons.
  • ToolGuy If I were a teen under the tutelage of one of the B&B, I think it would make perfect sense to jump straight into one of those "forever cars"... see then I could drive it forever and not have to worry about ever replacing it. This plan seems flawless, doesn't it?
  • Rover Sig A short cab pickup truck, F150 or C/K-1500 or Ram, preferably a 6 cyl. These have no room for more than one or two passengers (USAA stats show biggest factor in teenage accidents is a vehicle full of kids) and no back seat (common sense tells you what back seats are used for). In a full-size pickup truck, the inevitable teenage accident is more survivable. Second choice would be an old full-size car, but these have all but disappeared from the used car lots. The "cute small car" is a death trap.
  • W Conrad Sure every technology has some environmental impact, but those stuck in fossil fuel land are just not seeing the future of EV's makes sense. Rather than making EV's even better, these automakers are sticking with what they know. It will mean their end.
  • Add Lightness A simple to fix, strong, 3 pedal car that has been tenderized on every corner.
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