Hyundai Showcases New Kona

Matthew Guy
by Matthew Guy

The brand from Korea is no stranger to applying massive styling changes during next-gen redesigns and even some mid-cycle refreshes. This tradition continues with its latest Kona, an entrant in the B-segment crossover class which retains some of the old car’s overall shape but puts on an entirely new (and slightly alarming) front and rear fascias.


With the introduction of the overseas Staria minivan and now this Kona, we’re clearly into what historians will eventually call Hyundai’s ‘Robocop’ era. As with numerous vehicles on the road today, its headlamps are in the bumper jowls but, thanks to the human proclivity to assign anthropomorphic traits to vehicles, a narrow strip of LEDs span the new Kona’s hoodline in an effort to give the thing some form of relatable styling in the area we have been conditioned to expect a set of ‘eyes’. The charging door on EV variants is as prominent as it is invisible on some of its Genesis cousins.

Pixelated squares on the lower valance tie the Kona to members of the all-electric Ioniq family, and aggressive side strakes recall the Elantra. More pixels appear out back, some on the wide taillamp plus a few more on the bottom of its bumper. It’d seem Hyundai is keeping turn signals on this model tucked on the car’s outer corners; we’d complain this makes them more difficult to see in traffic than if they were integrated into the high-riding illuminated strip but that observation is already well-trodden. 


Growing significantly in size, the new Kona is 6.9 inches longer with a 2.4-inch longer wheelbase compared to last year’s car. This bumps the cargo capacity behind the rear seats to 17 cubic feet from just 13 cubes. Interior trappings are also vastly improved, now offering twin 12.3-inch displays and zooty color combos. Note the retention of real buttons for common controls, which is a good thing.

There will be numerous power choices. Hyundai says the Kona was developed as an EV first, so let’s start there. Some markets will get a ‘standard range’ trim but it’s a safe bet we will only get the 65.4 kWh battery paired with a 214-horsepower electric motor. Euro estimates (which are always generous) suggest a driving range of over 300 miles but something closer to 250 is expected when the EPA has its say. Will all-wheel drive appear? Maybe as a hot N model later on.


Gasser trims will get the familiar 2.0L engine, though N Line will be treated to a 1.6L turbo. No one is talking power numbers for those cars as yet but it is reasonable to assume they’ll be similar – if not identical – to the present Kona, meaning roughly 150 horses for the 2.0L and nearly 200 for the 1.6L Gamma engine. All-wheel drive should be on the table in some configurations and whilst a hybrid powertrain is on tap in some parts of the world, the rumor mill says that powertrain won’t make it to America.


Look for the new Kona in dealers roughly when the kids go back to school in September.


[Images: Hyundai]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • Poltergeist Poltergeist on Mar 08, 2023

    I like how Dungdai pre-installs weird creases in the sides of their cars now so you can't see the one's "installed" when their typically crummy drivers drive them into poles, traffic signs etc.


  • PeterPuck PeterPuck on Mar 08, 2023

    Someone here once said that Hyundai has a knack for designing cars that look like they’ve already been in an accident. It’s still true.


    Like Twitter users overstate things and use hyperbole to gain attention, Hyundai overstyles their cars to gain attention.

  • SCE to AUX Here's a crazy thought - what if China decides to fully underwrite the 102.5% tariff?
  • 3-On-The-Tree They are hard to get in and out of. I also like the fact that they are still easy to work on with the old school push rod V8. My son’s 2016 Mustang GT exhaust came loose up in Tuscon so I put a harbor freight floor jack, two jack stands, tool box and two 2x4 in the back of the vette. So agreed it has decent room in the back for a sports car.
  • Kjhkjlhkjhkljh kljhjkhjklhkjh so what?? .. 7.5 billion is not even in the same hemisphere as the utterly stupid waste of money on semiconductor fabs to the tune of more than 100 billion for FABS that CANNOT COMPETE in a global economy and CANNOT MAKE THE US Independent from China or RUSSIA. we REQUIRE China for cpu grade silicon and RUSSIA/Ukraine for manufacturing NEON gas for cpus and gpus and other silicon based processors for cars, tvs, phones, cable boxes ETC... so even if we spend trillion $ .. we STILL have to ask china permission to buy the cpu grade silicon needed and then buy neon gas to process the wafers.. but we keep tossing intel/Taiwan tens of billions at a time like a bunch of idiots.Google > "mining-and-refining-pure-silicon-and-the-incredible-effort-it-takes-to-get-there" Google > "silicon production by country statista" Google > "low-on-gas-ukraine-invasion-chokes-supply-of-neon-needed-for-chipmaking"
  • ToolGuy Clearly many of you have not been listening to the podcast.
  • 1995 SC This seems a bit tonedeaf.
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