Ace of Base: 2017 Toyota Yaris IA

Matthew Guy
by Matthew Guy

Have you ever walked into a restaurant to find it happens to be marking some sort of special occasion by offering only a single dish? One time, I ambled into a greasy spoon fine dining establishment to discover the sole food available was roast beef. The solitary option? Mashed potatoes or french fries, sir. No substitutions.

While that approach had me heading for the door in a hurry, sometimes it pays dividends in the car world. We’re all spoilt for choice these days, so Toyota makes it easy for us with the Yaris iA.

Archaeologists know that it takes some digging to find the real source of an artifact. Dig a bit into the Toyota Yaris iA, and one will find a rebadged Scion iA, itself a rebadged Mazda 2 sedan. Keep digging and one may find King Tut’s tomb, or at least the bones of another compact car being sold elsewhere in the world.

The Yaris iA firmly plants all four of its 16-inch alloy wheels at the economy car end of the scale, even if its price of entry is a comparatively lofty $15,950. Customers can elect to spend an extra $1,100 on an automatic transmission. Save for a few available dealer accessories, that’s the only choice one has to make.

A 1.5-liter four-cylinder making 106 horsepower shuffles the Yaris iA down the road, connected to a six-speed manual transmission. Toyota has recently been making a lot of noise about their safety systems, and the iA includes nannies like low-speed pre-collision avoidance, braking assists, and a raft of airbags. These are all Very Good Things for the first time driver — a demographic which likely makes up a good chunk of iA pilots.

Drivers accustomed to a few gadgets will find a good bit to like about the iA’s interior, which should look immediately familiar to any Mazda fan. Given Mazda’s proclivity for cranking out desirable product, this is not a bad thing at all. A 7-inch color touchscreen display stands on the dashboard just as it does in other Mazda cars, above a simple set of HVAC controls and to the right of a great set of gauges. Like its Mazda cousins, this is an attractive interior for the price. Fortunate, as the iA’s front grille is decidedly not attractive at all.

Air conditioning, cruise control, a couple of USB ports, and a rearview camera are stuffed into this little sedan. Tossing in push button start and a steering wheel which adjusts for reach and rake help to seal the deal.

Great colors spanning the spectrum are available, including the Sapphire Blue shown at the top of this post. I should mention that a press photo of last year’s Scion iA was used today instead of the usual Build & Price screenshot because the image on that page was microscopic. Deal hunters take note: every hue, no matter how bold, is $0.

I’ll cap off with the same verdict I gave to the iA’s half-brother, the Yaris hatch. There are definitely cheaper base model sedans on the market but I do think the Toyota stands a better chance than some other brands of hanging on to some of its value come trade-in time. It’s list of standard equipment earns it a spot on this list, too. Just don’t ask for any substitutions.

[Images: Toyota]

Not every base model has aced it. The ones that have? They help make the automotive landscape a lot better. Any others you can think of, B&B? Let us know in the comments. Naturally, feel free to eviscerate our selections.

The model above is shown with American options and is priced in Freedom Dollars absent of delivery and other fees. As always, your dealer may sell for less.

Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • DweezilSFV DweezilSFV on Sep 07, 2017

    'great colors spanning the spectrum ' ? There are black, grey, silver, white, red... and a couple of blues. Hardly a spectrum, I was hoping for a shade of yellow, green or even a burnt orange. And yes, I understand that many base vehicles only come in a couple of colors unless one buys a higher trim line, but still a limited selection. I love to see your articles Matthew. There is a dearth of reporting on these. This is my pool of cars. And would definitely be on my list. Even more significant: I've never purchased a foreign branded make before. But it won't be in black, white or silver.

  • Rolando Rolando on Sep 08, 2017

    If I got one of these, I'd take a trip to Mexico (or Quebec) and bay the Mazda Parts! The Mazda2 is really a nice little car! I wish the MX5 had that face!

  • EBFlex Looks great. Sadly it’s saddled with the wrong powertrain. Needs the 5.7 and 6.4 HEMI
  • The Oracle Toyota Corolla, at least 10years old
  • Rover Sig Toyota knows a think or two about making cars, and what the market wants.
  • MaintenanceCosts Depends on the teen.My older one is cautious by nature. I'm pretty comfortable having him drive whatever. He'll be driving in five years and if we still have it that might be the right time for him to take over our Bolt.My younger one, three years younger, is the one who terrifies me. He is a daredevil and wants a sportbike. If I could get a slower-than-molasses car with a stick (to force him to concentrate), relatively large size, and modern safety features, it would be the answer. Unfortunately I'm not aware of any such car. So I'll look for something slow, FWD-based, and not too prone to tipping over. A used Corolla Cross seems like about the right idea.
  • Lorenzo The Aussie Zeta platform was very good, practically copied by GM for the Alpha RWD platform, and these full size cars, or their alpha successors, would have been excellent sellers if not for the bankruptcy. GM might even still be building RWD cars!
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