Sergio Marchionne: Maybe EVs Are the Future, Who Knows, What the Hell…

Steph Willems
by Steph Willems

Shortly after publicly dissing Tesla for the umpteenth time and speculating that electric cars aren’t the future, Fiat Chrysler Automobiles CEO Sergio Marchionne now says he wants to make an electric car.

Well, maybe. If he has to. But it’s probably gonna happen. This EV thing could be big, you know.

The indecisive company head told Bloomberg that he’s considering adding a selection of EVs to FCA’s portfolio, with a Tesla-fighting electric Maserati being the most likely offering.

Marchionne said that using the Maserati Alfieri as an experimental platform for a new EV is an idea he finds interesting, telling Bloomberg Television, “I’ve always thought the economic model that supports Tesla is something that Fiat Chrysler could replicate as we have the brand and the vehicles to do it.”

The sleek Alfieri, a grand tourer that was expected to start production this year, recently saw its arrival date pushed back to 2018. Constantly changing timelines are the norm at FCA, so the delay could give Marchionne time to work on his Tesla-fighting dreams before its launch. He admitted, though, that such a vehicle wouldn’t happen until after her retires in 2019.

Another half-formed plan festering in Marchionne’s brain is the creation of an electric city car for the European market.

FCA sells no EVs in Europe, which is rapidly ditching diesel as its fuel du jour. As major cities pass laws banning the use of fossil-fueled vehicles in city centers (or at certain times or days of the week), a small EV would help the company tap into a potential growth market. It would also boost the SUV-heavy company’s green credentials, given that the electric Fiat 500e (a money-losing model that Marchionne hates) is only sold in North America.

The CEO claimed he’s still not convinced that EVs are “the solution for all of man’s ills,” but figures he may as well experiment if everyone else is doing it. Peer pressure is a hell of a drug.

[Image: Maserati]

Steph Willems
Steph Willems

More by Steph Willems

Comments
Join the conversation
4 of 117 comments
  • Kjhkjlhkjhkljh kljhjkhjklhkjh Let me get this straight .. they made the app BETTER TO STARE AT WHILE DRIVING... when you are NOT supposed to be staring at a 10 inch screen glued to your dashboard for any length of time?Might as well make cyanide taste like Kool-Aid
  • MrIcky I bet these will sell ok- as fleet vehicles. They will take on in town pick up duties for power companies when an hd with tool boxes aren't required, they will show up on any company that wants to push a 'green image' but still needs to haul ladders and such like solar and roofing. It will be a strange truck in a strange market but I bet it doesn't do too bad
  • 2ACL If your driving and/or maintenance regimen wrecked the valves, what other horrors await me? A maintained 2.slow can be decent basic transportation, though many of the models carrying it are old enough to have age-related problems. This is impending heartbreak for anyone not intent on getting their hands dirty.
  • Theflyersfan If cutting costs (which usually means cheaper parts and materials) is their plan of attack, all the while dealing with millions of cars recalled and with serious quality issues, I think staying away from Ford is the best thing possible. When you hack and slash away like that, it tends to be a race to the bottom. (See: Nissan and Mitsubishi. )How about, instead, focusing on what is breaking and forcing expensive recalls and emergency service bulletins because it always costs more to fix it after the fact. And then the reputation can be improved and you can charge $100,000 for a pickup without a guilty conscience.
  • EBFlex Translation: “We want to lower quality even more”How about stop with the EVs that nobody wants and is a dead end road and invest that into making quality vehicles?
Next